Better With and the Rise of Better-for-You Snacks: Insights into Market Trends and Brand Alignment

In recent years, the snack industry has seen a significant shift toward healthier options, leading to the emergence of the “better-for-you” category. These snacks are designed to be more nutritious than traditional choices, offering benefits such as lower sugar content, healthier fats, and the inclusion of whole, natural ingredients. This shift reflects growing consumer demand for snacks that support overall well-being without sacrificing taste. According to a report by Precedence Research, the global healthy snacks market is expected to reach $108.29 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.8% from 2023 to 2032. This growth highlights the increasing consumer focus on health and nutrition in their snacking habits.

What Are Better-for-You Snacks?

“Better-for-you snacks” respond to heightened consumer awareness about diet and health impacts. These snacks prioritize natural ingredients, reduced unhealthy additives, and improved nutritional profiles. For example, they often include whole grains, high-quality proteins, and minimal processing to preserve nutrients. The goal is to provide convenient snack options that support well-being while delivering on taste. The rise of these snacks is part of a broader trend, with the global healthy snacks market expanding significantly due to increasing health consciousness among consumers.

How Better With Represents Better-for-You Snacks

Better With Mediterranean Almonds exemplifies the better-for-you philosophy by focusing on premium Mediterranean almonds, which offer rich flavours and robust nutritional benefits. Almonds are known for their high fiber, protein, and healthy fats, making them ideal for creating satisfying, nutrient-dense snacks. The brand offers a range of flavoured almonds as well as natural, roasted, and roasted with salt—all free from artificial colors, additives, or preservatives. Better With’s products emphasize natural ingredients and transparent production processes, with almonds cultivated in Portugal using regenerative agriculture and maintaining a carbon-negative footprint. These almonds are traceable from farm to table, aligning with the clean label trend highlighted in the Precedence Research report, which notes that transparency and clean labels are increasingly important to consumers.

Trends in Healthy Snacking

The demand for healthy snacks is evolving, with several key trends shaping the industry:

1. Plant-Based Ingredients: Consumers are increasingly favoring plant-based options that align with vegetarian, vegan, or flexitarian diets. Snacks made from nuts, seeds, legumes, and whole grains are gaining popularity due to their health benefits and environmental sustainability. The Precedence Research report supports this trend, noting that plant-based snacks are a significant growth driver in the healthy snacks market.
2. High-Protein Snacks: There is high demand for protein-packed snacks, often featuring nuts, seeds, or plant-based protein sources. These snacks appeal to those seeking to maintain energy levels and support muscle health, particularly those with active lifestyles.
3. Functional Foods: Snacks offering specific health benefits, such as improved digestion, enhanced mental clarity, or immune support, are becoming more prevalent. Ingredients like probiotics, adaptogens, and superfoods are often included to target these functional needs. The report highlights that functional foods are a key segment within the healthy snacks market, driven by increasing consumer interest in health and wellness.
4. Clean Labels and Transparency: As consumers become more interested in the origins and contents of their food, snacks with clean labels—free from artificial additives, preservatives, and colors—are more desirable. Transparency about sourcing and production processes is crucial in consumer decision-making, a trend supported by the growing market demand outlined in the report.

Smart Swaps

Improving your diet can be as simple as making smart swaps. For example, instead of reaching for a bag of chips, opt for a handful of Mediterranean almonds. This switch not only reduces unhealthy fat intake but also boosts nutrient consumption, including fiber and protein. Another smart swap is choosing snacks made with whole grains over refined ones, as whole grains retain more nutrients and provide longer-lasting energy.

Better With: It’s Better-for-You

The shift towards better-for-you snacks reflects a broader movement toward healthier living. Brands like Better With are leading this change, offering products that not only taste great but also contribute to a healthier lifestyle. As the healthy snacks market continues to expand, driven by increasing consumer demand for nutritious options, it’s clear that better-for-you snacks are more than just a trend—they are a significant part of a healthier future.

Visit us: www.betterwithalmonds.com and www.Instagram.com/betterwithalmonds to discover how our focus on natural ingredients and transparent production processes supports both your health and environmental sustainability.

Source: Precedence Research